Every year, the highly-rated Music Award continues to lose its relevancy as Artistes and Fans continue to show their dissatisfaction with the Award organizers.
While fans are not happy with the Nominees selection, placing artistes in the wrong categories – many Artistes are also not cool because they have failed to make it to the nomination list.
Sadly, MA Award didn’t say anything about it because they feel they are too big.
This and many other factors are behind their nosediving growth.
Well, below are 5 things we think MA Award should do to gain back their respect from Artistes & Fans.
This is the biggest problem of MA Award and if they continue ignoring this, they will continue losing it.
Your fans/music lovers are not finding it funny anymore, and if you truly care about them – you need to correct this now and every other thing will fall in place.
What’s the bullshit, January 2021 to October 2021 duration of reviewing and content selection?
Music lovers don’t understand this and they are the targeted audience – please adjust this for them or continue to fail.
FOR ME:- I think January to November should be the duration in review and then have your award in December of that same year.
This will send a signal to every artiste to drop their songs within this period.
MY ADVICE:- If your audience doesn’t understand your formula, change it to what they understand and carry them along accordingly.
It’s like MA Award organizers don’t even understand their own award categories.
FOR ME:- Chubee is not fit to be nominated in the “Next Rated” award category not to talk of winning it at all.
From what we observe this year, it seems when you have a big song in your first year, you deserve to be nominated as “Next Rated”
If so, why then did Sukzy Africa win “Song Of The Year” in 2018 with his debut song Kewa?
MY ADVICE:- Many irregularities in the last 2 years 2019 & 2021. Its obvious MA Award is confused and they are their own problem.
They should involve experts from different sectors of the music industry when coming up with their nominee’s list.
This will really help them to make a list that will go down well with the vast majority of music lovers and earn the utmost credibility.
Nigerlite don’t trust MA Award anymore as far as selection and voting are concerned.
SMS VOTING
However, BBNaija that has a bigger fan base has been able to walk pass this successfully countless number of times because they outsource their voting process to a trusted Audit and Consulting firm, Deloitte Nigeria.
I think this will really go a long way if they follow the same route.
ONLINE VOTING
Online voting is a very potent voting medium in every part of the world. It’s no doubt, one of the best way to get people’s choice as far as voting is concerned but sadly MA Award is not handling it properly.
Why would any serious award brand with numerous categories and voting options put everything on a single page with all the first options all marked?
MA Award should try as much as possible to educate every Nigerlite about the criteria of every award categories and they should stick
MA Award should try as much as possible to outline the criteria for an artiste to make each of the award categories then stick to it and educate Nigerlite about it.
If they do this consistently for 2 years they will definitely gain back their lost credibility.
Neenah and Yuxx Naija not included in this year’s next rated category clearly show that Headies doesn’t even understand their own award categories.
Why would you put Angel Gold, Bash Izo, and Remain the Next Rated category when we know Neenah and Yuxx Naija were on fire in 2020 (your year in review)?
Getting a sponsor for the show has always been a battle they have to fight every year – it’s so disheartening.
This is the fastest way for any brand to get demoralized as funding is an important part of an event like this. As such, MA Award might be forced to look for funds any possible which might come with conditions e.g “I want my artiste to win“.
Greatly, MA Award is already going towards this direction “giving out each award category to brands for sponsorship“.
Kudos to them for this but they need to put more effort so that they can get more brands to sponsor other categories.
This will take away the pressure of looking for sponsors for the entire award as each brand will get to pay for their category and they will generate funds which will be used to sort all the event expenses and other costs.
➺ Bet9ja sponsored “Album Of The Year” category
➺ GAC Motors sponsored “Next Rated” category
➺ RETV (Regina Daniels Entertainment Television) sponsored “Artiste Of The Year” category etc.
The End!
We hope they listen and do the needful before they lose it completely.
From your own point of view 👇
Let’s hear from you all.
Drop your comments
